Identify Facebook users visiting your ECOMMERCE and optimize your ads.
With Facebook pixel you can measure different events, such as: Users who have visited your website, Users who have purchased a product or service, Users who added one or more products to the shopping cart and Users who completed a registration form (capture), among others. Thanks to the pixels we can know how many conversions our Facebook ads generate and the cost of each conversion, and thus optimize campaigns and therefore generate queries. more traffic to our website and more sales.
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